|
|
|
|
 |
|
Cornerstone Project becomes the first formal
KnockNOW project.
| • |
The mission
of the Cornerstone Project is to find the decision makers who
are responsible for acquiring technology within a corporation.
Unfortunately, this process is not as simple at it might seem
as these decision makers are found at all levels and may be
responsible for a multitude of other activities within that
organization. |
| • |
It is
the job of Cornerstone to not only find these decision makers,
but to determine what their role and responsibilities are regarding
this decision process. We also want to know what are the "business
drivers" for technology acquisition and their main areas of
technology focus and concern. We will also collect information
regarding their stance or interest in Partnering (pop up window
with definitions in it) with Early Stage Corporations. As a
further resource, we intend to determine their personal experience
with startups, both to develop a resource pool of executives
for our entrepreneurs and to ensure that technology companies
do not err in their approach to organizations. |
| • |
We will
also determine at what stage and to what degree they wish to
deal with technology companies. For example; do the want to
partner, form an alliance, merge into a strategic partnership,
or acquire? Are they looking for very early stage (alpha), test
product (beta), purchase or use a completed product (vendor)? |
| • |
A further
interest will involve whether there is a in interest in the
personal involvement or of high level executive decision makers
with regard to angel investing, advisory positions, board seats,
or mentoring, for these early stage technology corporations. |
| • |
The result
will be that Cornerstone will develop a database of those corporate
decision-makers responsible for any dealflow inside their organization,
the type of technology they are looking for, and at what stage
in business's development they feel most comfortable partnering
with a tech company. |
| • |
Meanwhile,
we will also be collecting a listing of the tech companies,
their technology and at what stage in the business development
process they are in. |
| • |
Therefore,
by identifying these key drivers indicated by the interviewed
corporations, and the stages and maturity of the local tech
companies, KnockNOW, through the Cornerstone's database, will
then be able to source local technology companies that meet
the criteria to these corporations. In essence, we will act
as the "matching service" between the two, acting as a filter
for both business and tech - so that neither wastes the other's
time (much like a professional search firm works). |
| • |
By inverting
the process and focusing on creating customers within early
stage companies, the credibility and capital needed to expand
should justly follow. |
Click
here to go back.
|
|
|
